If you are diagnosed with an unexpected illness, loss of income and medical expenses can affect the family budget. Living benefit riders can help provide peace of mind at a critical time. These benefits provide your customers with access to early (accelerated) payment of policy death benefits if they are diagnosed with a Critical, Chronic or Terminal Illness.
The best thing is that these living benefits are included with a policy, at no additional cost to at no additional cost to you. Having access to this benefit could make a significant difference in the quality of life for them and the lives of their loved ones